Amazon Dash

 Amazon Dash is a consumer goods ordering service which uses proprietary devices and APIs for ordering goods over the Internet.

The Amazon Dash Button is a small electronic device designed to make ordering products easy and fast. The Dash buttons come in packs; each device contains an embedded button emblazoned with the name of a frequently ordered product. Users can configure each button to order a specific product and quantity, via the user's Amazon.com account, and mount the buttons, using adhesive tape or a plastic clip, to locations where they use the products. Pressing the button sends a Wi-Fi signal to the Amazon Shopping app, and orders new stock of whatever product the button is configured to order; the click also sends a message to the user's mobile phone, giving the user a half-hour to cancel.






Amazon Dash consists of multiple components, which include:

  • the Amazon Dash Wand, a Wi-Fi connected barcode scanner and voice command device, used to reorder consumer goods around the house, integrating with AmazonFresh.
  • the Amazon Dash Button, a small consumer electronic device that can be placed around the house and programmed to order a consumer good such as disinfectant wipes or paper towels; and
  • the Amazon Dash Replenishment Service, which allows manufacturers to add a physical button or auto-detection capability to their devices to reorder supplies from Amazon when necessary.
  • Amazon Virtual Dash Buttons, which mimic the appearance and function of physical Dash Buttons, but are displayed on Amazon's website and some smart devices with displays.


                           


Initially, the Dash buttons were made available by invitation to Amazon Prime members who were invited to request the devices. The devices received mixed reviews from critics and reporters upon release,and have been parodied online. In Germany, the product was deemed illegal due to insufficient information about the price of the product being given at the time of purchase. It is part of a larger issue between Amazon and Germany, where Amazon battles with unions and is under investigation for attempting to monopolize the country.

Amazon Dash Buttons initially partnered with more than 100 brands. The most popular Dash Buttons are the Tide, Bounty, and Cottonelle buttons.


On March 1, 2019, Amazon discontinued the series, claiming that it was made unnecessary due to automatic reordering and product subscriptions. Additionally, Amazon claimed that voice-activated shopping on Alexa products would succeed the buttons. On June 22, 2020, Amazon sent an email to owners of the Dash Wand stating that they would be disconnected in a month on July 21, 2020 with no recourse other than to use other Amazon devices, and directed owners to simply recycle their devices.

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